Guess what?

New Balance has just come out with a new New Balance. They're calling it the New Balance v5, and people are going crazy after it.

So, why is the New Balance 990 so popular?

I'll start with their new tagline:" Worn by supermodels in London and dads in Ohio."

Now, if this isn't a flex, I don't know what is. But the fact is that it's completely true. Dads, sons, actresses, and supermodels all love to wear the New Balance 990s and show them off. Only a handful of sneakers can boast popularity in multiple generations, and the New Balance 990v5 is among them.

History of New Balance 990

The New Balance 990 has been around for a while now. It was first released in 1982 and quickly gained popularity for its simple design and comfortable fit. The 990 has been through many iterations over the years, but the overall design has remained largely the same.

In recent years, the 990 has seen a resurgence in popularity thanks to celebrities and fashionistas being spotted wearing them. New Balance sneakers are not only fashionable but also comfortable and functional, as evidenced by celebrity fans such as Jennifer Garner, Reese Witherspoon, and Hilary Duff. This has helped to solidify the 990 as a must-have sneaker for anyone who wants to keep up with current trends.


On March 26th, 2011, Fergie ran with her husband Josh Duhamel and friends Paris and Nicky Hilton in Santa Monica, CA, to support earthquake victims in Japan. She wore New Balance sneakers as they fundraised for the cause.

Heidi Klum

Heidi Klum, wearing New Balance sneakers, and her daughter Helene (aka Leni) were spotted shopping together in West Hollywood on December 16th, 2016.

And the list goes on, including Rihanna, Ashley Tisdale, Hillary Duff, and more.

What Makes New Balance 990 so Special?

The 990 boasts quality construction, top-notch materials, and excellent technical specifications - all hallmarks of the tried-and-true features its predecessors are known for. Upgrades include a reinforced TPU collar, Ortholite inserts, and new branding on the tongue and foxing. For improved breathability, subtle mesh panels have been added. ENCAP cushioning rounds out the package to ensure this sneaker lives up to its reputation. The all-grey colorway keeps it classic and tied to tradition, while the navy and black versions offer a classy alternative. All these amazing features come together to make the New Balance 990 one of the most popular sneakers today. Thanks to its popularity with celebrities and everyday fashionistas, the 990 has solidified its place as a must-have sneaker for anyone who wants to keep up with current trends. So if you're looking for a comfortable, stylish sneaker that will never go out of style, the New Balance 990 is a perfect choice.

Crafted Just For You

As you can see, the New Balance 990v5 is a sneaker that has been carefully crafted with the customer in mind. The previous version's changes aim to improve comfort and performance while maintaining the classic style that has made the 990 so popular.

If you're looking for a comfortable sneaker that is also stylish, and built to last, then the New Balance 990v5 is a great option.

What Are Other Popular New Balance Shoes?

In addition to the 990, New Balance has a number of other popular shoes, including the 247, 574, and 993.

The 247 is a newer model that was released in early 2017. It's a lifestyle sneaker that's been designed for comfort and style. The shoe is available in a wide range of colours and styles, making it easy to find one that fits your personal taste.

The 574 is another classic New Balance sneaker that's been around for many years. It's perfect for everyday wear and comes in a variety of colours and materials. If you're looking for a sneaker that will never go out of style, the 574 is a great choice.

The 993 is the premium option from New Balance. It's made with high-quality materials and construction and features a classic design. If you're looking for a sneaker that will last for years, the 993 is a great option.

No matter what your style or budget is, there's a New Balance sneaker that's perfect for you.

Final Thoughts

The New Balance 990v5 is a great sneaker for anyone who is looking for style, comfort, and quality. The updated design and materials make it a perfect choice for everyday wear. With so many colour and style options available, it's easy to find a pair that fits your personal taste. If you're looking for a sneaker that will never go out of style, the 990 is a great choice.